Business Aware Design Workshop

Design Your Business. Not Just Your Product.

Most founders obsess over features and skip the business fundamentals. This 4-hour facilitated workshop uses the BAD Canvas — 41 structured cards across 4 pillars — to build a complete business blueprint. You walk out with clarity on who you serve, how you compete, and how you make money.

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You Have a Product Idea. But Do You Have a Business?

Building features is the easy part. The hard part is knowing whether anyone will pay for them — and why.

  • You know WHAT you're building but not WHO specifically needs it
  • You can describe features but can't articulate your unique value in one sentence
  • You haven't mapped your competitors — or worse, you think you have none
  • Your business model is 'we'll figure out monetization later'
  • You're making assumptions about users that you've never validated

Visual Element

4 Hours. 4 Pillars. 41 Cards.

A structured Diverge-Explore-Converge process. Every card generates ideas (diverge), organizes them (explore), and selects the best ones (converge).

1

Design Process (9 cards) — Define your project, key users, problems, solutions, UVP, competitive strategy, business goals, and pain points. The foundation of everything.

2

User Analysis (9 cards) — Go deep on who your users are. Demographics, habits, goals, fears, motivations, journey touchpoints. Stop guessing, start knowing.

3

Competitor Analysis (5 cards) — Map the landscape. Identify strengths, weaknesses, values, and — most importantly — the gaps where you can win.

4

Business Model (9 cards) — What you offer, to whom, how, and why they pay. Revenue streams, cost structure, key resources, key partnerships.

What You Walk Away With

Not slides. Not theory. A complete business blueprint you can act on immediately.

Completed BAD Canvas

A visual map of your entire business — users, problems, solutions, competitors, business model — on one canvas. Photograph it, digitize it, share it with your team and investors.

Validated Assumptions

Every assumption about your users, market, and business model has been challenged by the group. What survives the workshop is stronger than what went in.

Prioritized Action List

Clear next steps: what to validate first, what gaps to close, what research to do. Assigned owners and timelines.

Investor-Ready Foundation

The BAD Canvas maps directly to what investors ask about: problem, solution, market, competition, business model. You'll have structured answers.

Investment

One workshop. Complete business clarity.

  • Workshop (1-on-1 or team up to 8): 1 500 PLN / 4 hours — full BAD Canvas facilitation with certified facilitator
  • Bundle with nSENS Validation: 1 374 PLN total — get a validation report first (99 PLN), then the workshop at 15% off (1 275 PLN)
  • Remote or on-site — Miro/Mural for remote teams, physical cards for in-person
  • Facilitated by a certified BAD Canvas facilitator (Sefirot) with 15+ years of software and business strategy experience

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Stop Building in the Dark

Book a 15-minute call to discuss your project and see if the BAD workshop is right for you. Or start with a quick nSENS validation (99 PLN) to check your fundamentals first.

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